At Zest, our Maxims underpin everything we do. These short statements share our key values and shape the work of our trustees, staff, creatives and performers. In December 2020, we asked Future Proof what they thought our maxims might be. As participants, they had never seen our maxims document before. The thoughts they shared were solely based on their experience of working with us. We soon realised there were 4 reoccurring themes that we hadn’t recognised as being key components of the Zest experience. Together we set about re-writing Zest’s Maxims.